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Brand teams with pop duo The Veronicas on perfume spray.
February 1, 2010
By: TOM BRANNA
Flirt! Cosmetics, part of Estée Lauder’s BeautyBank subsidiary, has teamed up with twin-sisters Jessica and Lisa Origliassol—aka pop-rock duo “The Veronicas”—on new a scent. Flirt Rock-n-Rebel Perfume Spray is billed as a feminine, rock-star inspired fragrance by pop rock music and “the girl bands who make that genre so exciting right now like The Veronicas,” said Julie Howard, senior vice president of marketing for Flirt! Cosmetics. As a part of their role as style ambassadors for the fragrance, The Veronicas are hosting an online contest, which begins today. The winner will meet The Veronicas and receive a rock star makeover and beauty consultation, according to Flirt!.
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